Vorld of fashion / A target worth aiming - "Peter Pilotto" goes highstreet

Saturday morning. Still half asleep, I am sitting at the breakfast table, skimming through an older issue of Grazia Magazine. Page for page gossip about Heidi and Leonardo, happy couples, heavy breakups and so on. Suddenly a particular page catches my eye. "Peter Pilotto", the lable founded in 2007 by Peter Pilotto (born in Austria) and Christopher de Vos (born in Lybia) has cooperated with the American lable "Target" to launch a modern, ready-to-wear and affordable collection.
The first time the brand came to my attention was a few weeks ago at Breuninger department store in Stuttgart. Until then I had always avoided loud prints and preferred wearing rather monochromatic outfits - black is and will always be my favorite colour of all time! This day however, while searching for inspiration, I caught myself being immediately attracted to the bold prints that form the key feature of Pilotto's aesthetic. The young lable has not always been celebrated for their work as much - some people pointed out how it used a computer software to automatically generate new prints. There is only one thing I would say to these critics - what is more innovative than using modern technology to have a creative influence on your design process? Especially seeing the outcome, all I can do is applaud to the new and virtuous design strategy of the brand.
Going back to the same Saturday morning, you can't imagine the excitement I feel reading that Peter Pilotto has collaborated with Target and created a collection with pieces anyone could afford. When I moreover find out that the collection is to be sold on the same day via net-a-porter, I can't resist any longer. It's only ten o'clock in the morning and a lot of the garments are already sold out, one of them being a black and white asymmetrical skirt, that Alexa Chung wore during the launch of the collection the night before. I feel a little frustrated since this was the piece I was planning on buying in the first place. I however manage to find two other designs that speak to me because of their special print and cut. This way a dress for 42 Euros and a blouse for 27 Euros find their way into my shopping cart.
Only four days later a black package arrives at my house, decorated with a big bow - I really love the effort the online shop takes in their packaging. This way the black silky paper makes the affordable pieces look even more exclusive.
Since I have owned the two designs I have truely fallen in love with prints again - and if I can do it, you can too! If I have learned one thing it's that we shouldn't be afraid of taking risks in our outfit choices. To end with the words of former US Vogue editor in chief Diana Vreeland:

"A little bad taste is like a nice splash of paprika. We all need a splash of bad taste - it’s hearty, it’s healthy, it’s physical. I think we could use more of it. No taste is what I’m against."


Attached you can find 4 outfit ideas as an inspiration of how to pair printed pieces...

Outfit 1 - Leggings and shoes by Zara, faux-fur vest (former jacket)and bag by H&M, sunglasses by Rayban, Blouse by Peter Pilotto for Target

alt Outfit 2 - Same blouse paired with Zara faux-leather skirt and sandals, same H&M bag

alt Outfit 3 - Tights by Falke, Leather jacket by Comptoir des Cotonniers, Converse sneakers, H&M bag, dress by Peter Pilotto for Target

Outift 4 (picture at the top of the article) - Tights by Falke, Shoes by Zara, Blazer by H&M, Clutchbag was my Grandma's

Special thanks to Klaudia Urban Photography for taking the pictures www.klaudiaurban.smugmug.com

Contact me at mail@vorld.tv


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